Fans of heavy metal music are gentle, creative people who are at
ease with themselves, which makes them very similar to fans of
classical music.
That's the finding of a new study at Scotland's Heriot-Watt
University of the link between peoples' personalities and their choice
of music.
Adrian North, the professor behind the study, said he was surprised
at the similarities between fans of classical music and heavy metal,
especially their creativity and generally shy natures.
"The general public has held a stereotype of heavy metal fans being
suicidally depressed and of being a danger to themselves and society in
general. But they are quite delicate things," he said in an interview
with the BBC.
North suggests that music lovers tend to identify with the characteristics of the music itself.
"We think, what we think the answer is, that both types of music,
classical and heavy metal, both have something of the spiritual about
them — they're very dramatic — a lot happens."
The study of more than 36,000 people from six different countries
found that people had more in common with fans of their favourite music
in other countries than they had with fellow citizens who preferred
different styles of music.
North describes it as a new kind of tribalism, based on musical taste.
"We have always suspected a link between music taste and personality," North said.
"This is the first time that we've been able to look at it in real detail. No one has ever done this on this scale before."
Jazz fans tend to be creative and outgoing, with high self-esteem,
in keeping with the innovative and sociable nature of the music.
Country western fans were found to be hard-working, but introverted, fitting with the blue-collar image of country music.
The research concluded soul music lovers are a well-rounded bunch —
creative, outgoing, gentle, at ease with themselves and with high
self-esteem.
Rap fans are outgoing and far from gentle, while indie music lovers lack both self-esteem and the work ethic.
"Researchers have been showing for decades that fans of rock and rap
are rebellious, and that fans of opera are wealthy and well-educated,"
North said.
He also made a link between income bracket and musical tastes, with
more affluent consumers liking more exciting, punchy music while those
lower down the pay scale preferring more relaxing sounds.
North said his research might have applications in commercial marketing of music.